LinkedIn has turned as the number one platform for professional and B2B companies. It’s not surprising that businesses invest time in updating their Linkedin strategy over the last few years. As the recent LinkedIn study shows that people are more likely to purchase products and services from a business they engage with on LinkedIn.

However, just like other social media platforms, you need to build your network on Linkedin. Optimize your profile and update your information. Engage with other users in the community and provide valuable content that they want to consume.

LinkedIn is one of the largest professional social networks in the world, with over 675 million users. That is why millions of companies use Linkedin as one of the most effective online platforms mainly used for B2B networking to engage with decision-makers within the target market. Enable them to network professionally as well as to potential customers.

Linkedin is regarded as the most remarkably impactful tool for many marketers. It supports businesses in creating an effective marketing strategy, generating leads, establishing partnerships, and building brand awareness.

Pinterest has been one of the fastest-growing social media platforms, with over 416 million monthly active users worldwide. It is a unique visual discovery engine and a bookmarking tool that is great for marketing. This platform is ideal for business industries such as food, fashion, home design, travel, etc.

Pinterest has a high engagement rate, making it perfect for business to reach their target audience and drive traffic to their website. Many brands, bloggers, and influencers are taking advantage of using Pinterest to boost brand awareness and generate leads.

If you are into business and have an Instagram and have been pondering using Influencer Marketing to boost your sales, right now is the perfect time to do so. And how do you weigh in influencers to drive traffic, increase your follower base, shoot up your brand awareness, and power up paramount sales? This guide will lay you out a comprehensive look at what you should do to roll your business strategy through Instagram influencer marketing.

Facebook groups are growing fast, and it is a great way to market and improve your brand’s presence. Running a business doesn’t always need to depend on paid advertisements. Most brands and organizations not only focusing on utilizing Facebook pages but also considered using Facebook groups. 

Facebook group is one of the most powerful features that Facebook has to offer to marketers. It is a page meant for users to share their common interests and express their opinion. Most businesses use Facebook groups to promote their products, events, or updates to their customers. It has a huge impact when used in your marketing strategy.

After summarizing the benefits of chatbots, you should now be convinced how profitable and helpful they are to your business. We now head to the guide in setting up Facebook Messenger bots. But before that, we will first reintroduce what chatbots are and discuss how they are being used.

As defined in this blog, a chatbot is a piece of software application that uses AI (artificial intelligence) to conduct an online chat conversation. They provide a way for businesses to automate basic customer service tasks and have become standard in communicating with users because they are prompt and effortless.

Answering customers’ queries through messaging and most of them contain almost the same questions can consume so much of your time and money. Realizing how tedious and inefficient the process of supporting current and possible customers, losing them due to slow response is unacceptable. Then most probably, you need a chatbot for your business. 

A chatbot is a piece of software application that uses AI (artificial intelligence) to conduct an online chat conversation. It is an alternative to providing direct contact with a live human agent. They are programmed to give answers to queries, understand multiple questions, and execute tasks. Rather than making a call, opening a web page, composing an e-mail, or doing a search, your customer can simply type a message, as they would to a friend. 

Facebook is an incredibly smart place to invest in marketing. Considering, over 1 billion people are using the app daily. It offers the kind of visibility you need with high potential reach. Marketers believe that Facebook ads are an effective way to drive traffic and generate conversion. 

Creating a Facebook ad campaign is a combination of the right targeting audience, placement, offer, and message to turn out well. A strong visual attracts the audience’s attention and interest, while a compelling ad copy will win ads’ auction. Writing ad copy is one of the essential aspects of Facebook ad campaigns. An ad copy will explain the offer to the potential customers and why they should click your ad.

Facebook has world-leading targeting capabilities, with over 2.8 billion users worldwide. Advertising on Facebook is considered as the most effective paid option out of all social media networks. It is vital to any business success. Having a business page is a must to boost your business online. It allows you to reach and engage with your target audience. Advertising on Facebook will increase the chances of your audience to view your content. 

Facebook ads manager is an all-in-one tool with many built-in features that allow you to create ads, manage your ads on social media platforms, and track your ad campaigns.  It is automatically created when you set up your business page.

Facebook ads are the most popular form of advertising online. Businesses are being challenged by adopting new ways of advertising using social media platforms. Advertising on Facebook can be overwhelming as it offers multiple ways to advertise to the target audience. 

Setting your campaign objective is the first action to take when creating a new Facebook ad campaign. Facebook ad objective is what you want people to do when they see your ad. Choosing the most appropriate objective is crucial because Facebook will optimize your campaign for that objective. Selecting the objective that would help your business depends on your overall goal. It is easier to accomplish that goal once you have set your Facebook ad objective.

Facebook is the world’s biggest social media platform, with billions of users every day. This platform provides an excellent opportunity for brands to reach new audiences and proven to be the most cost-effective way to market your brand to the world. Facebook advertising is no longer an option for most businesses, but it is a necessity.

Facebook ads are one of the essential components of social media strategy. It can be quite overwhelming to create Facebook ad campaigns with thousands of different targeting options, placement, and formats. 

Facebook is the largest social media platform worldwide, with over 2.8 billion monthly active users. It is regarded as one of the top advertising channels online. Many businesses have chosen to use Facebook as a means of promoting their brands and engaging with their customers. Facebook also allows your brand to reach more potential contacts and customers by placing ads.

Facebook ads are becoming a staple part of almost every social media strategy. It is an advertisement created by a business that is served to Facebook audiences. Facebook ads become a popular method to build better awareness, lead, sales, and grow online.

Instagram is one of the most popular social media platforms to engage with your audience on a visual. Businesses have already profile on Instagram to promote their brand, products, or services. The common goals of using Instagram is to increase brand awareness, build a community, generate leads, enable conversion, and enhance customer service. Creating an Instagram business profile is the first way to achieve those goals.

The first thing that the user will see when they land on your profile is your Instagram bio. The most significant part of your Instagram profile. It is a small area on your page below your user name. The Instagram bio gives a glimpse into the way your brand want to perceived by your audience. 

Social media is necessary for a marketing strategy. Posting on social media platforms with engaging and inspiring content will help you gain positive attention online. With excellent images and videos, make sure to have a great caption to go along with them.

A caption or copy is used to describe an image or video that is posted online. The character length varies based on the different social media platforms. Writing an engaging caption is a challenging task, but it is one way to reduce some of the competition. It acts as a bridge between your brand and your customers. Having a great and solid social media captions will lead your audience to take the action you want them to take.

Video is the best performing content type in social media. It helps to increase brand awareness, social media engagement, and drive lead generation. Businesses are taking advantage of using videos to connect with their audience because social media users are consuming video content more than before.

Video content has the power to compel the audience to engage. It is useful more than entertainment. Creating video content seems a daunting task at first, authentic and straightforward content matters most to your audience.  

Video marketing has become one of the most effective forms of marketing. It is all over the internet and a must for every business. Videos are rapidly growing, and it is the preferred type of content that the audience wants to consume. Customers were most likely to engage with a brand after watching videos on social media.  

The demand for video content is increasing because it is easy to digest, entertaining, and informative. Videos played a big part in your social media marketing strategy. It provides a positive impact on organic traffic, brand awareness, lead generation, engagement, and conversion. 

Videos played a big part in the online marketing strategy. It is one of the most popular and effective forms of social media content in the world. Video marketing is flooding on every social media channel, proving to be an influential part of the marketing strategy.

Social media is filled with content, and video is the number one piece of content being shared daily. Creating something unique and refreshing content is the best way to stand out. Businesses are leveraging video content to grow and increase online reach and return of investment (ROI). Video content marketing’s goal is to convert consumers into leads and customers and convince them to become repeat buyers. 

Social media is a very crowded place because everyone is on it. Regardless of what your business is, customers are on social media. That is why companies take advantage of using social media. From setting up to different social media platforms to creating social media campaigns and engaging with your audience. Beyond all the social media efforts, it is essential to track and monitor those activities.

Social media metrics are the data gathered from the platform you are using that measures your social media campaign performance and make real-time decisions based on results. Metrics are a good indication to determine your overall social profile and brand health.

Instagram story is one of the active parts of the social media strategy. A collection of photos and videos in a sequence that appears on the top of your feed for 24 hours. It is a fast way to share your content and the perfect outlet for digital storytelling. 

Creating an Instagram story is easy and fun, whether for personal or business use. It is an excellent way for brands to get creative, drive traffic to your page, and connect with your followers. Instagram users consume Instagram stories every day. With all the changes in the Instagram algorithm, stories let your followers see you because it always stays on the top of the page. 

Every business knows that they need to be on social media. Social media analytics will determine campaign performance and future business decisions. It is the process of gathering and evaluating data from social media platforms. The data is based on your previous posts, interactions with your followers, and social media campaigns.

Social media analytics is a vital source of strategic marketing information. It gives feedback about how your business is performing across social media platforms, whether your social media strategy is executing effectively.